Stuff I've figured out along the way.
Nobody asked, but here we are. This is everything rattling around my head from years of doing this work. Ads and creative, sure, but also the AI and automations I've been building to make it all run faster. The things that worked, the things that flopped, and the little tricks I wish someone had told me sooner.
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Why I started saving my own Meta ads data, and why you should too
Meta Ads
Ads Manager remembers the performance. It doesn’t remember the context your team built around it. And in creative marketing, that context is everything.